The Why

Climate change challenges us to rethink in all areas of life. Mobility is one of the main challenges to make the world more efficient, more sustainable and more fair.

It is not surprising that transport is the fastest-growing cause of global CO2 emissions.

Climate change is forcing us to make existing transport more efficient and sustainable while developing innovative transport services.

The digital transformation of existing infrastructure and its systems is the key to optimising and innovating new services. Governments, cities, municipalities, companies and universities are called upon to work together on this modernisation.

The StartUp Movebis GmbH contributes to this discourse with an interdisciplinary team of experts for automotive & mobility, digital design & marketing, UX, and app / IT system development.

The facts are urgent: in private transport, up to 90% of cars occupied by the driver alone. 60% find that energy is wasting and 78% would like to see alternative mobility options.

With the App Mobility Service “SPYCE social hitchhiking – friendly mobility” Movebis develops a platform for spontaneous and planned to hitchhike. Movebis thus contributes to making individual traffic more efficient.

Drivers are also passengers – the Spyce Mit/Fahrer help to reduce traffic and CO2 emissions and to reduce traffic jams. At the same time, however, the range of mobility options is growing because the potential of flowing traffic is immense.

How?

Mobility as a Service as an integral result of technology, design, communication and behavioural psychology.

Individual transport is the biggest traffic problem for cities, urban and rural regions.

There are many reasons for this – one is undoubtedly the lack of alternatives. Public transport services are overcrowded and unpunctual, especially in conurbations.

The choice between 1 hour stop and go in one’s own car or waiting for a delayed and then too full public transport connection is predominantly in favour of the vehicle for motorists.

Millions of drivers – especially commuters – travel the same routes every day. Many traffic jams would not even occur if traffic volumes were reduced by 5%.

There are many offers for commuters to form carpools – only a small number of them use these offers permanently.

The biggest problem is flexibility. 83% of single drivers say that they prefer to drive alone because of the flexibility, although they consider this a waste of energy and would like to have alternatives.

In the cities themselves, there are no offers for spontaneous short distance rides. The requirement here would, of course, be spontaneity.

Movebis has recognised that flexibility and spontaneity are necessary requirements for shared travel.

In addition to technological implementation, behavioural, psychological aspects play a decisive role in the acceptance of the transformation of urban mobility.

Movebis develops concepts, designs and technological solutions. With SPYCE Movebis “invents and urbanises” hitchhiking – which today we can describe more aptly as social mobility – anew.

Uber and Lyft – although professional drivers are only on the road for passengers – have occupied the sympathetic term ridesharing for themselves.

With “Urban Hitchhiking” Movebis combines spontaneity as well as flexibility and comfort.

Spyce cannot be developed without the urban context.

We can only meet the challenges of developing and implementing innovative, sustainable urban mobility services if all stakeholders are involved.

The collection, analysis and visualisation of mobility data are of particular importance here. OpenData initiatives are developing worldwide in the metropolises.

Here, cities are dependent on the cooperation of local administrations, transport companies and other providers. Based on standards such as the GTFS (General Transit Feed Specification) developed by Google, timetables for public transport and the associated geographical information can be exchanged.

The Institute for Transportation and Development Policy has established eight principles for sustainable urban planning:

WALK | Develop neighbourhoods that promote walking

CYCLE | Prioritize non-motorized transport networks

CONNECT | Create dense networks of streets and paths

TRANSIT | Locate development near high-quality public transport

MIX | Plan for mixed-use

DENSIFY | Optimize density and transit capacity

COMPACT | Create regions with short commutes

SHIFT | Increase mobility by regulating parking and road use

To increase the efficiency of individual transport and general mobility, we would like to add another goal:

COMMUNITY | Promoting commonality for efficient mobility

The integration into the mobility planning of the cities is an essential concern for Movebis. Movebis wants to provide anonymous data for “SmartCity OS” projects.

The involvement of the users is a valuable exchange for more transparency and sensitisation for the mobility of the future.

What:

The future of mobility is customer-focused, data-enabled and dynamic. The problem of mobility management is the lack of customer data. With Themisi – AI Mobility Prediction, Movebis develops a smart SAAS solution.

Themisi offers B2B customers the integration of the Individual Mobility Prediction Cloud service via an API. This enables mobility providers to integrate Themisi into their service apps.

Themisi enables small mobility providers to benefit from AI analysis of all members of the cloud service. In addition, consumers are free to register with Themisi and thus manage their personal mobility data for all their mobility providers.

Centralised management with high data security, data protection and personal access increase the consumer’s acceptance of sharing for his benefit.

Themisi´s advanced AI technology predicts the next destination of a customer, based on mobility behavior data patterns. First V1.0 predicted by individual mobility data expanded by V2.0 social network and finally expanded by V3.0 social mobility data.

Themisi is the first commercial „Individual Mobility Prediction Machine“ as a cloud service. The technology using several methods of statistical analysis, machine learning and deep learning.

Proof:

Based on Themisi – AI Mobility Prediction Movebis develops a new kind of ridesharing: Spyce – social mobility and launch this as proof of concept in 2021.

At the same time, there is an excellent need for comfortable urban mobility that takes account of the new “Mindset sharing & climate change”.

With SPYCE Movebis is developing a consumer app which conceptually and technologically eliminates barriers to use and thus supports and makes behavioural change possible.

Using methods such as “Service Design Thinking” or “Behavior Change Design”, psychological and behavioural aspects of our everyday lives are incorporated into the UX design and business model. Behaviour change design is, therefore, the decisive way to increase the acceptance of services that require a change in consumer behaviour.

Behavioural changes can take place in parallel. The use of social media or streaming services shows this. Very few of them take the following step: “As of today, I watch more series, follow more Instagram accounts and drive more eScooters” – it just happens because access, the accessibility, is so easy that it happens intuitively.

The conceptual development of SPYCE was essentially about breaking down the barriers that a rider has in dealing with the app. Ease of use means to limit the use of the app to a minimum through predictive features.

Spontaneity, flexibility, safety and comfort are the premises for the Spyce UX. Spyce makes ride-sharing accessible to everyone and opens up a new level of urban mobility.

Spyce is predictive.

Spyce is the conversation with the other, the openness to communicate or the curiosity about the other.

Spyce is social.

Spyce makes mobility more efficient – because the increase in energy used to accelerate a 1400 kg car with one, two or more passengers is only slightly higher – even with electrically powered cars.

Spyce is sustainable.

Spyce is social mobility through the digitalisation of “hitchhiking” and the integration of social media profiles. This way, passengers and drivers learn about each other before they travel together – for 3 minutes or 3 hours.

Movebis has completed an MVP with Backend and iOS as well as Android App and offers investors the opportunity to participate.

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